Everyone knows how important it is for advertising, in marketinga product. The amount of energy used in hoardings, and displays would be mind boggling. SECO has come out with solutions for both front lit and back lit displays, with unique (PAF) technology. In both cases, the savings could be as high as 80%, and the maintnance free life can be as high as eight years. (though the financial investement could be recovered two or three years. But the more important issue is that it is possible now to have hoardings at remote places (if environmentalists allow) with solar energy due to the far reduced energy requirements. We would soon update on the actual installation areas for anyone to see for themselves.